* LSJ WEDDING LINES

The LSJ Wedding line is divided into three categories base on style, image and price range:
Lee Seung Jin Wedding, which emphasizes pure and minimal sensibility; Joyel Lee, which embodies the concept of romance and loveliness; and LEE SEUNG JIN SPOSA is an haute couture premium brand.

* LEE SEUNG JIN SPOSA

LEE SEUNG JIN SPOSA is a premium brand, run by designer Lee Seung Jin, who has been a top name in the Korean wedding dress industry.

Lee began her career as a fashion designer in 1993 by opening Lee Seung Jin Wedding, and has since then continued to grow into a major player in the development of wedding trends in Korea. She presents wedding collection shows once a year in Korea, playing an important role in setting trends for the domestic market. She became the first Asian wedding dress designer to participate in the "Barcelona Bridal Week 2010" with her ?SPOSA' collection.

Already one of the few Korean designers with loyal customers in the overseas markets including Japan and China, Lee plans to present 30 works for this collection again, expecting it to lay a foundation for her exploration of the global market.

* Philosophy of Lee Seung Jin as a Designer

"Beauty comes from simpleness."

Most of her dresses shown here are based on her belief in the beauty of simple design, marked by the restrained silhouette of mermaid lines and ornamentation with transparent Swarovski crystal beads arranged for a perfect harmony between elegance and luxury, creating maximum beauty of a bride in them.

The crystal beads are designed to create luxury and style, elaborately stitched to each dress one by one by our master needleworker, easily touching the heartstrings of the brides and their loved ones.

* Concept of the Collection

"It's Beautiful" is LEE SEUNG JIN SPOSA's concept for Barcelona Bridal Week 2011. Life is joy and happiness.

The dresses displayed here explore a great harmony between the work of unique beadworks amalgamated with mermaid lines, arranged on high-quality silk, which gives the bride an image of brilliance and purity in her heart and appearance. Some dresses are decorated with crystal beadworks and floral patterns while other dresses are designed with delightfully simple avant-garde touches that mark the art of Lee Seung Jin.

The floral ornamentation of various materials all wrought by hands is aimed to maximize the bride's elegance and feminine beauty. Meanwhile, the hair ornaments are conceived from butterfly motifs. The harmony between the dress and the hair ornaments are sensual and sophisticated.