“WEDDING EXHIBITION jointly hosted by CRYSTALLIZEDä and PRONOVIAS”

On 29th May 2008, at the exclusive venue of the Dome of MNAC - Museu Nacional d’Art de Catalunya (National Art Museum of Catalunya) at the Parc of Montjuïc in Barcelona and during Barcelona Bridal Week, CRYSTALLIZED™ - Swarovski Elements, Swarovski’s new product brand for all loose Swarovski crystals, will unveil its fabulous new initiative “Wedding Exhibition jointly hosted by CRYSTALLIZED™ and PRONOVIAS” for the very first time in Spain. The breathtaking exhibition, displaying exclusive accessories, jewellery, fashion and interior pieces embellished with CRYSTALLIZED™ – Swarovski Elements, is open to the public on 30th and 31st May from 10 am to 7 pm and on 1st June from 10 am to 2 pm (admission free). It promises to be a glittering celebration of this most magnificent of ceremonies, fuelled by the creative passion of internationally renowned designers across the entire luxury spectrum and illuminated by the brilliance of CRYSTALLIZED™ – Swarovski Elements.

This exhibition arrives to Barcelona thanks to the collaboration between two worldwide leading brands, CRYSTALLIZED™ – Swarovski Elements and PRONOVIAS.

The dazzling fruits of this major collaboration with world-class creative talents combine to provide an all-encompassing interpretation of modern marriage – a glamorous tableau in which every girl’s romantic fantasy becomes extravagant and gorgeous reality. “Wedding Exhibition” is a truly original vision that, like any fabulous wedding, has taken more than a year to bring to glittering perfection: from sumptuous gowns by established names and upcoming designers, to stunning jewellery; from scintillating interior design to elegant accessories. These exclusive one of a kind pieces all embellished with CRYSTALLIZED™ - Swarovski Elements will be unveiled for the very first time in Spain during Barcelona Bridal Week 2008.

Taking the notion of thoroughly modern romance as its cri de coeur, Swarovski has become a catalyst for cultural cross-fertilisation of traditional ritual, creative invention and contemporary design across the wedding sector. More than 50 designers in the luxury industries of fashion, jewellery, accessories, interiors, floristry and stationery said ‘I do’ to Swarovski’s  invitation to come up with spectacular, show pieces for the project, all inspired by and embellished with a brilliant array of CRYSTALLIZED™ – Swarovski Elements. These special, one-off designs beautifully demonstrate the limitless creative possibilities unleashed when world-class designers and top-quality crystal come together.

Whilst brides-to-be past, present – and doubtless, future – long for an unforgettable, fairy-tale wedding, trend experts within the company have identified a growing desire for the day to reflect not just a unique and romantic union, but also definitive lifestyle decisions: from the dress, the rings and the flowers, to the invitations, tableware and wedding carriage, every aspect is carefully chosen and choreographed to create a symbiotic whole. The modern bride wishes to dazzle and delight, a spirit perfectly encapsulated by the CRYSTALLIZED™ brand itself.